Biography

As the youngest of six kids growing up in Brooklyn, I learned to listen very well. Throughout my career my ability to listen has always been my secret weapon. I listen to clients, planners, account guys, directors, interns, the funny looking guy down the hall, and to the people I see everyday in the streets, subways, and supermarkets. Of course I listen to other creatives as well. I believe if you want to know how people feel about something (a brand for example) all you have to do is listen. They'll tell you. This is where the real insights come from, and ultimately, the best creative work. Over the past fifteen years this philosophy has helped me lead teams and develop creative for some of the world's biggest brands like: Google, Nike, Sony, Sprint, Walmart, and Disney at some of the world's best agencies, including: Young & Rubicam, TBWA\Chiat\Day, and R/GA -- where I'm currently a Creative Director. And, this philosophy has helped me create work that's been recognized by the Cannes jury, the One Club, Communication Arts, the Art Director's Club, Fortune Magazine, the Effie's, the John Caples Awards, Adweek, AdAge, and Creativity.

Resume

Experience
Creative Director / R/GA, 2008 - Present
(Google, Nike, Walmart)

Creative Director / TBWA/Chiat/Day, 2003 - 2008
(Sprint, Sony, Embassy Suites, PCF)

Freelance Writer, 2002 - 2003
(Strawberry Frog)

Senior Copywriter / NOVO Interactive, 2000 - 2002
(Cadillac)

Director of Communications / Expressions.com, 1999 - 2000

Copywriter / Young & Rubicam, 1993 -1999

Education
Boston University/Bachelor of Science
School of Visual Arts/ Graduate Writing Program

Awards
Enough to know I'm in the right business, not enough to make me an asshole (yet).

Contact

Google Offers / Wallet
Google Offers are selected by people, making them things real people might actually buy. These executions convey that hand-made, crafted, Googley feel. And, introduce a very cool way to pay – Google Wallet.

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2012 Andy's Silver "Reset"
2012 Webby Award, "Mobile & Apps"
2012 OBIES Silver "Hanging Tags"
2012 One Show Finalist "Mobile Apps/Sites"
2012 CLIO Awards, Shortlist "Interactive"
2012 AICP Next Awards, Shortlist "Mobile"
2012 New York Festivals, Bronze "Mobile Apps"

FWD
FWD identifies the problems affecting the Horn of Africa (Famine. War. Drought.) and gives people a way to act – FWD the facts to everyone you know. Primarily a social media campaign, our goal was 13MM shares, the same number of people affected by the crises. In one day, it was shared 117MM times.

2012 Webby Awards, Official Honoree "Activism"
2012 AICP Next Awards, Shortlist "Cause Marketing"

Nike +
How do you get teenagers to run with the Nike+ system? Have their favorite artists create music that syncs perfectly with their local running routes. These songs would be exclusive to Nike +, bridging the gap between teens and the brand.

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Walmart Dragons
When the world's largest retailer and DreamWorks get together anything is possible. The movie "How to Train Your Dragon" got people to believe dragons exist. Our job was to get people to believe that dragons exist at Walmart. Possible? You decide.

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Heineken
At what moment does water, barley, hops, and yeast become something more than beer? When does it become Heineken? This campaign celebrates the moments when simple things turn into great things.

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Nike Free Run +
Running barefoot is a freeing experience. Until you get a shard of glass stuck in your toe. This program highlights the benefits of Nike Free sneakers and asks the world, "What are you free to be?"

Embassy Suites
The "Everything for a Reason" campaign shows the intensely practical benefits of staying with Embassy Suites, while giving us something to make fun of. Everything for a reason, even if that reason is just to be a wise-guy.

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Sony
When choosing between a Sony Blu-ray player and a regular DVD player it isn't really what you want that's important, it's what your TV wants. Because connecting a cheap video player to your expensive HDTV is like putting cheap gas
in your Ferrari – and nobody wants an unhappy Ferrari.

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AVAYA
Avaya is about making communication simpler. Showing is simpler than telling, so we created product demonstrations that actually demonstrate the products and a site that asks viewers what they want, instead of telling them what we have.

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Good Free Ideas

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